Tuesday, May 6, 2014

Essential Hair Sleeping mask

Essential is a popular hair care brand from Japan. Understanding the needs of Singaporean girls and their damaged care woes, Essential has a wide range of products to help repair and care for damaged hair.

Essential offers products ranging from basic care items like Shampoo and Conditioner to Treatment
items such as Intensive Hair Mask and Leave On Hair Treatments. Made with natural ingredients, Essential nourishes one’s tresses and effectively cares for damaged hair even up to the last 15cm, which the oldest and most damaged part of our hair.

New launch hair care product:
1) The Essential Damage-care sleeping mask 100 ml(night)
2) Hair serum 60 ml (day)
Essential Leave-On Treatment Milk (100ml)

Non-greasy and invisibly light, this treatment milk is perfect for night use. It intensively repairs and protects hair from ‘pillow damage’ while you sleep, keeping your tresses beautifully soft and healthy

  1. Use on towel-dried or damp hair
  2. Pump an appropriate amount onto palm
  3. Spread and apply evenly onto hair, concentrating on mid length to the tip of hair
  4. Do not rinse off
  5. Go to bed!
Essential Leave-On Hair Serum (60ml)
Concentrated yet non-sticky, this new hair serum instantly gives hair a
healthy gloss and forms a protective veil over it. Apply this before you
head out or as a mid-day pick-me-up!

  1. Use on towel-dried or damp hair, or before blow-drying
  2. Can also be used on dry hair
  3. Pump an appropriate amount onto palm
  4. Spread and apply evenly onto hair, concentrating on mid length to tip of hair
I have tried face sleeping mask before, this is my first time using hair sleeping mask ^_^
Opps, this is how I look when I woke up every morning =( messy and unmanageable hair, sometimes tangles too!
Have you heard before/ know what is Pillow Damage??

First we talk what is Pillow Friction? It is when you are sleeping, tossing and turning causes hair to rub against the pillow which creates Pillow Friction.

Pillow Friction causes the hair cuticles to open up unevenly, causing hair to be rough, frizzy or prone to tangles which eventually leads to hair damage (caused by pillow friction) as Pillow Damage.

As a result of Pillow Damage, you wake up the next day with frizzy, unmanageable hair like a lion’s mane. This is commonly referred to as bed hair.
Below are the naughty little girls, they are labelled as wanted criminals for causing hair damage while victims are sleeping:

Below are Toss and Frizz criminal records:
To solve this problem, people usually have no choice but to wash their hair in the morning as washing hair ‘resets’ the uneven alignment of hair cuticles and makes hair smooth and manageable again. However, that means we need to sacrifice our precious beauty sleep to wake up earlier to wash and dry our hair before leaving home =(
Thanks to Essential! We can use new Essential Sleeping Hair Mask, which protects each hair strand and minimizes Pillow Damage.
Directions: To apply on your hair before you go to bed.

The milky, non-greasy texture is absorbed instantly by your hair and forms a protective layer between each hair strand and your pillow, protecting your hair cuticles from Pillow Friction while you toss and turn.

After applying Essential Sleeping Hair Mask, this is how I look the next morning =)
My review:
This product is amazing! I love using it after every hair wash =) Its convenient and easy to use too! I do not have to wash it off (like normal hair conditioner), just apply, sleep ^_^ and wake up with smooth and manageable hair. After applying Essential Hair Sleeping Mask, I can sleep well and rest assured. I do not have to worry about pillow damage and still have my beauty sleep!
Additional information:

Essential Leave-On Treatment range is available from March 2014 at leading supermarkets, hypermarkets, western pharmacies and personal care stores at $11.90 each

You can redeem Essential Hair sleeping mask samples to try out it and experience yourself, click here

Essential x 2NE1 promotion

Win tickets to 2NE1’s All or Nothing World Tour concert held at the Singapore Indoor Stadium on 28th June! Simply buy $10 worth of Essential products to qualify! Go to their website (click here) for more information.

Like Essential facebook page(click here) to know more about their new launches and upcoming events!

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